In March, DasCoin celebrated the launch of its blockchain to significant fanfare in Switzerland. Hundreds of delegates attended the two-day event in Zurich, including prominent figures from the world's global finance and technology industries.
Meanwhile, June saw current cryptocurrency market leader Bitcoin's value peak at over $3,000. Increased press interest, as a result, has thrust digital currencies ever further into both the spotlight, and the public psyche. A renewed vigour for Bitcoin, both in the press, and from the public, has seen attention turn to alternative digital currencies, too. One such currency? DasCoin.
Amidst economic uncertainty amongst fiat currencies, DasCoin is attracting significant praise for its emphasis on security and, just as importantly, transparency. Further bolstered by the implementation of internationally recognized client authentication and anti-money laundering policies, DasCoin is establishing an increasingly solid reputation for its unrivalled credibility—its "trustworthiness"—amongst cryptocurrencies.
This is not, however, unexpected, and DasCoin actively markets itself as "The Currency of Trust". Transparency breeds trust, and that's exactly what DasCoin is doing.
DasCoin further extends its global presence
Since its inception, DasCoin has been a truly global affair.
Between DasCoin itself, DasFinancial, WebWallet and NetLeaders—all key components of the DasCoin ecosystem—the currency is extremely well represented on the worldwide stage, with offices in Hong Kong, Switzerland, and Singapore.
What's more, with the appointment of several new partners—chiefly St Luke's, and Carta Worldwide—DasCoin now sees itself represented in the UK and Canada respectively. St Luke's are a top London-based strategic consulting agency, known for their work with IKEA, Eurostar and Emirates Airlines, as well as the 2012 London Olympic games. Poised to establish a powerful new agenda for DasCoin, St Luke's aim will be to create even wider global awareness for the burgeoning "Currency of Trust".
Meanwhile, Carta Worldwide, a global leader in mobile payments, are tasked with implementing the technology required to allow acceptance of DasCoin at retail terminals across the world. The Ontario-based software company have deployed payment services on five continents and were instrumental in the development of Apple Pay. They now have four further offices in London, Dubai, San Francisco, and Casablanca.
Speaking of their work with DasCoin, Carta Worldwide CEO Brian Semkiw said, "When you swipe a credit card at a point of sale machine, the signal goes to your bank. We are the people who watch that pipeline and decide on behalf of the bank if the transaction is approved or declined." It's this service which, in addition to building the required technology bridge between DasCoin and the world's "point of sale" terminals, Carta Worldwide will provide within the DasCoin ecosystem.
Furthermore, DasCoin now has Global Ambassadors—internationally appointed DasCoin advocates responsible for marketing the currency—in countries as far reaching as Ireland, the Netherlands, Portugal, India, Vietnam, and beyond.
Commitment to social impact
It's estimated that over 30% of the world's population has no access to traditional banking facilities. Advancements in mobile technology, coupled with ever-shrinking hardware costs, open up massive possibilities for huge swathes of these individuals, through the adoption of cryptocurrency. By equipping people with the technology they need to adopt digital currencies, such as DasCoin, traditional banking options can be effectively sidestepped.
At the same time, in dealing with DasCoin, users are afforded the same protection and reassurance provided by traditional banks. What's more, they're able to send and receive funds, for purchases, or services rendered, without ever signing a credit agreement or setting foot in a bank.
As an example, 80% of Sub-Saharan Africa, home to some 326 million people, has no access to, or otherwise do not use, formal or semi-formal financial services. It's this realization which has attracted the attention of Captain Gertrude Njuba, Senior Advisor to the President of Uganda. Njuba has founded an initiative called Blockchain Africa, solely to focus on blockchain technology, as implemented by DasCoin, and how it can be used to better the lives of the Ugandan people.
DasCoin believes strongly in supporting organizations and initiatives which foster positive social impact. Speaking on the subject recently, Terry O'Hearn of DasFinancial said, "There are many mainstream financial opportunities, but we are looking to create and implement solutions that open up financial services for everyone."
He continued, "It is of vital importance that what we are doing will return power to the people and elevate the lives of 2.5 billion people around the world who are currently shut out of the financial system."
What's still to come?
DasCoin aims to be traded on public markets by the start of next year. Around this time, through its work with Carta Worldwide, DasCoin—via the authenticated DasPay network—will be instantly accepted at over 50 million merchants globally. By contrast, over 8 years into its existence, Bitcoin can only be spent with 0.3% this number of merchants globally.
Speaking of this milestone for DasCoin, Brian Semkiw, CEO of Carta Worldwide, said, "Our goal is to allow you to spend your DasCoin anywhere you want in the world."
Through its implementation of a fully authenticated network and a commitment to performance, efficiency, security, and liquidity, DasCoin now stands right on the brink of becoming the first-ever mass-adopted cryptocurrency.
As the DasCoin mantra goes: "Into the future!"